- Napoleon Bonaparte

Persuasion is often the tool that makes the difference in selling an idea, in conducting a project or simply the conviction which movie your class will see in the movies.

The book Yes! 50 Scientifically Proven Ways to Be Persuasive (my translation totally free: Yes 50 scientifically proven ways to be persuasive), written by Dr. Noah Goldstein, Steve Martin and Robert Cialdini shows how to be more efficient in this art.

On a flight to London, Steve shared with Guy Kawasaki the five best ways to be persuasive. Read below:

1. Be the first to give. Studies show that we are more easily persuaded when someone offers us something before. We are more open to help a colleague at work when he helped us in something before. We are kinder smiled when the other person.
2. Do not offer many alternatives. Is the number of products or options of projects, many possibilities in the thwart. Many end up confusing options and decrease the willingness to make or adhere to any idea.
3. Argue against his own interest. Trust is a fundamental fact in persuasion. The surest way to be understood as an honest person to admit is a little weakness in his argument, product or business before reporting the strongest point.
4. Losses are more persuasive than the gains. Instead of telling your audience what they will gain from your product or service, research shows that people are more strongly persuaded if you show them what they lose in not adopting the his idea. In 2003, Oldsmbile increased sales even with the company investing less in advertising and design of new improvements. How? General Motors decided to stop manufacturing it due to low sales. As a result, people began searching the car even more, because the news that he would no longer be available. Customers do not want to lose the model.
5. Make people feel they are already taking to achieve the goal. A car wash has doubled the number of customers to change their offer of "buy and earn an 8 washes" to "buy 10 washes, a win and we will credit you two ".

In the book, the authors show that persuasion is a science and that can be learned. It is not a skill that few are born. The research generated a series of rules where you can learn to be a more ethical and efficient in persuasion.

Discover how persuasive you are doing research for 5 min in www.myyesscore.com .

I'm sure you'll learn a lot about yourself and more consciously use this skill.

Source: American Express Open Forum .

- Lao Tzu .

Pedrinho (Annie could be) comes to work. Open the door by removing the headphones from your iPod, greets everyone and goes to your computer. Take a look at your emails and Facebook, connect the Twitter account, visit some sites of interest, responds to a good day on MSN. Just to see if there was something new, because I was doing it all on your smartphone.

Leading this new generation, represented by Pedrinho (or nests), which is coming to market is a challenge. In fact, challenge the old, because we know that the current generation always complains that the successor. The so-called Generation Y (born after 1980) was born connected, as having increased access to a very advanced technology. They are criticized for being dispersed, lightly committed, questioning and loose. But they've correspond to 20% of leadership positions in major Brazilian companies.

They can do several things at once, receiving the nickname multitasks. Want and like to work, but work is not your life. Children of Generation X, which prioritized the work in relation to family and friends, do not want to repeat the example that they had at home.

It has been created and nurtured by many stimuli. Attend many cultural events and shows great. The game has a constant presence in their routines.

At the same time they are having a career ladder faster than the previous generation, take longer to leave the parental home. They want self-actualization, but yearn for independence.

They like to work as a team, valuing it more than generation X. Are collaborative since evolved interacting on blogs, expressing his opinion often.

In this context, need a leadership that is inspiring, legitimate and ethical. It is necessary to be stimulated in a constant and consistent. Like good conversation and the leader must stimulate the chat. They want to learn, but enjoy teaching.

What can you do? Here are some suggestions:

• Try to find out what Pedrinho like. Stay tuned to your tastes.
• I do so find out what moves you. Talk a lot, helps you to discover your life purpose and help him accomplish it, aligning it with the personal goals of the Unit.
• Exercise a leadership relationship more horizontal, being easily accessible. Listen to it a lot and give feedback constantly.
• Encourage him to do projects in the network. Marketing activities or loyalty in conjunction with other units, for example, are a good choice.
• Let things very clear. Generation Y has the same initiative of Generation X.
• Set well what the role of Pedrinho, establishing a practical way what are its limits, it was born with an inability to perceive them. In this environment, he will feel safer and supported to exercise their creativity.
• Anxiety is a constant in the life of Pedro. Always tell him how is its performance.

Noting these points, Pedrinho (or nests) can make the most of yourself and you above 30 may exert a more effective leadership. Times change, may become turbulent and insecure, but who learns and strives to lead and always captivate. This is key to having better results. And also to have a good working relationship with Pedrinho (or the nests).

- Harry Truman , 33rd President of the United States.