Pedrinho (nests could be) comes to work. Open the door by removing the headphones from your iPod, greets everyone and goes to your computer. Take a look at your emails and Facebook, connect the Twitter account, visit some sites of interest, responds to a good day on MSN. Just to see if there was something new, because I was doing it all on your smartphone.

Leading this new generation, represented by Pedrinho (or nests), which is coming to market is a challenge. In fact, ancient challenge, because we know that the current generation always criticize the successor. The so-called Generation Y (born after 1980) was born connected, it grew up with access to a very advanced technology. They are criticized for being dispersed, lightly committed, doubters and slackers. But since they correspond to 20% of leadership positions in major Brazilian companies.

They can do several things at once, receiving the nickname multitasks. They want and like to work, but the work is not your life. Children of Generation X, which prioritized the work in relation to family and friends, do not want to repeat the example that they had at home.

It has been created and nurtured by many stimuli. Attend many cultural events and shows great. The game has a constant presence in their routines.

At the same time they are having a career ladder faster than the previous generation, take longer to leave the parental home. They want self-actualization, but yearn for independence.

They like to work as a team, valuing it more than generation X. They are developed for collaborative interacting on blogs, expressing his opinion often.

In this context, need leadership that is inspiring, legitimate and ethical. It is necessary to be stimulated constantly and consistently. Like good conversation and the leader needs to stimulate the chat. They want to learn, but enjoy teaching.

What can you do? Here are some suggestions:

• Try to find out what Pedrinho like. Stay tuned to your tastes.
• I do so find out what moves you. Converse, help you to discover your life purpose and help you to accomplish it, aligning it with the personal goals of the Unit.
• Exercise a leadership relationship more horizontal, being easily accessible. Listen to him a lot and give feedback constantly.
• Encourage them to make network projects. Actions or loyalty marketing in conjunction with other units, for example, are a good choice.
• Let things very clear. Generation Y has the same initiative of Generation X.
• Set well what the role of Pedrinho, establishing a practical way what are its limits, it was born with an inability to perceive them. In this environment, he will feel safe and supported to exercise all your creativity.
• Anxiety is a constant in the life of Peter. Always tell him how is its performance.

Noting these points, Pedrinho (or nests) can make the most of yourself and you above 30 can exert a more effective leadership. Times change, may be turbulent and uncertain, but who learns and strives to lead well always captivate. This is key to having better results. And also to have a good working relationship with Pedrinho (or the nests).

Anyone who resents and fights for everything and anything, is the bearer of an inferiority complex. DeRose

I just returned from a season of six weeks in New York. One of the things that impressed me most is that people ask permission, deculpas and say thanks for everything, but for all the same.

Near where I stayed (the place where I felt so well that he called home), there was a grocery store I went to 24 for small purchases. As the Christmas season was approaching, they began to sell the trees to be decorated, that there are natural. Were exposed on the outside, occupying a part of the sidewalk, which limited the passage of a person and half a time.

Empire State Building seen from Top of the Rock. Photo: Nilzo Andrade Jr.

Whenever someone shared with me the ride tight, apologized. Not to have touched me or done anything to justify the request. It was disturbing because, in a certain way, the free path of the other. If we were talking on the street, occupying the sidewalk, and someone needs to get through, would excuse or apology. If I turned back and someone was blocking my way (!), Apologize again. If someone needs to go through your freight while researching something in the supermarket, asked permission. And the most beautiful, without being subservient. All winning with poise and polite.

Today I went to the market near my home in Curitiba. I live in a neighborhood very well, which means that people who attend this type of establishment are a good cultural level. The regulars pushed me, cut the front and blocked the passage. You know how many apologies, and thank you license? No. Lack of education? No, they are individuals who have access to good schools.

When I read an article today DeRose , came an insight. We Brazilians have an inferiority complex. He keeps us from being polished. He makes us aggressive and insolent when walking on the sidewalk, by occupying the platitudes and also driving. We were colonized and still not get rid of this feeling. For us, apologize, and thank license is an act of kneeling. We are educated to be lower than with people.

Of course there are exceptions, you may think. But it would be nice if the exception was the opposite?

We are at a historic moment in our political and economic projection is leading us to the level of great savings. Next year, we will contribute to raise the average global GDP growth. Studies show that we will be the third world economy in 2050. It will be so beautiful if we can be all that the world using the words thank you, excuse me and excuse me.

Excuse me, now I'll eat my rice and beans with French fries . After all, I love this country.

We all know that human beings follow trends. We copy the way people dress, walk, talk, behave. This is very pronounced in adolescence, when the need of being accepted is more intense. But to what extent this trend to be the same affect us? Do you think human beings are capable of giving a wrong answer, even though the correct one, just to keep the other?

In the 50s of last century, Solomon Asch conducted a series of experiments that would prove the human tendency to follow the opinion of others.

The experiment

He did the following: several people were placed in a room with the goal of making a vision test. Variations in the figure below were shown to the group and after each one, wondered which of the lines (A, B or C) was equal to the left. The group was composed of nine people, eight of which were actors, ie after a few rounds giving the correct answer, they started to give the same incorrect answer. They were part of the game without the other person know. Half the time people said the line was smaller and half the line was greater than that presented. The participant was always the sixth guinea pig to respond.

Asch lines.

Oberservando the figure above, obviously realizes that the correct answer is C. You just answer wrong if under the influence of some hallucinogenic. Note that there was being asked to observe a complex drawing or situation to be interpreted.

The discovery

The results surprised even Solomon Asch:

• 50% of people gave the same answer, following the group, even though he was wrong.
• only 25% of people refused to give the wrong answers.
• in total, the compliance rate was 33%.

Asch people interviewed after the experiment. The reported feelings are very similar to those that already have you felt:

• all felt anxiety, fear of disapproval by others.
• most said they knew the correct line, but felt that the group was correct.
• some said they followed the group do not clash, even though the group was wrong.
• a few said it was seeing the line of the same size appointed by the group.

Being conformist or not: that is the question

This Shakespearean dilemma accompanies us every day. There are times to act as the group is a blessing, a trap in the other. Much of social life depends on this natural act, otherwise our lives would be impractical. Compliance is inherent to human beings and, as you should be aware of all their abilities and gifts, must be more aware of this too.

It's up to you to decide how to act. But, that is adequate, it is necessary to self-knowledge, self-study and self-observation. You might be thinking that is a non-conformist, to find other non-conformists and act the same way they do.

And for you who leads teams, it's important to know that their followers may be following what you say just to conform. It is important that you give voice to them. Perhaps some of them do not have the answer that your company needs to make the turn?

Below is a contemporary example of the Asch experiment.

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I watched Milk, The Voice of Freedom makes some days and I was fascinated by her determination. Imagine a homosexual have a position in the U.S. Congress at a time when psychiatry believed homosexuality was a disorder and where a law (the U.S.) trying to dismiss all gay teachers and supporters of public schools. Prejudice, social and economic segregation reigned about who was not heterosexual.

Harvey Milk, played by the deserved winner of Oscars Sean Penn and directed by rocker Gus Von Sant (directed one of the greatest videos Red Hot Chilli Peppers, one of Bowie and a film based on Kurt Cobain's life), had done nothing to the other 40 years, he has said. Yet he knew quepoderia leave a legacy. Due to the large pressures suffered by their sexual choice, he decided to fight. Focused, canditou to a political office in San Francisco. He lost. He ran again and lost ... again. Only in the fourth charge, won and made history.

Rather than fight for human rights issues, he struggled for life. He fought for ideals. Struggled for survival. I wanted to legislate for minorities. When he opened a photographic supply store in the romantic San Francisco in the mid-1970s, was an absurd resistance on the part of neighboring merchants. Still, it was named " Mayor of Castro Street , "turning his shop in heartland activist cause.

Once elected, his political exercise was marked by fierce opposition he faced. Yes, he had enemies within the Congress. So much so that one of them, Dan White , became his tormentor. There is even a maxim that to achieve success and recognition, get an enemy. And Harvey had plenty of that stimulus.

The film was made ​​in his honor serves as a shrine of his work and example to those who have succumbed after 40 years. Gandhi, Monteiro Lobato, Roberto Marinho, Einstein, DeRose and Frank Sinatra had his only public recognition after the dreaded four decades. And so many others began their successful careers after the white hairs are apparent.

For you who are under 40, is constant and is focused on your goal.

For you older than 40: this is the best time to succeed.

I hope to expand the list of examples with your name. And maybe she will not make a movie about you?

What is your tribe? I would say several. Work, family, art, culture, friends, hobbies, sports. We are subject to these and many others. They shape us, influencing our language, our dress, our success and even our life expectancy (part of the tribe of sedentary, obese smokers-depressants, the traffickers or the suicide bombers and how many years you will live).

Knowing this is important for two reasons: to have more success in your business and have a better quality of life.

For the first of the reasons, I recommend knowing the work of Seth Godin. He is the author of the most popular marketing blog in the world. published bestsellers in the same area and recently launched the book Tribes .

Seth Godin knows drinking milk in cartons without dribbling.

The guy is amazing. Can in this book show how people seek meaning in the things they consume. We want to be part of a tribe, even using red hat with blue dress.

For the second, I recommend knowing the work of DeRose . One of the biggest Brazilian authors, with more than 20 books, wrote most of the book world's most comprehensive Yoga, the Yoga treatises .

DeRose has written over 20 books. If I could, or would sleep only to write more.

He wrote about tribes, but giving a more scholarly name: egregore . When two or more people join with a purpose, there is formed a egregore or tribe.

And that is very useful for years to live more productive and happier, because in choosing to join a tribe, ask questions such as: 1) as are those with 20 or 30 years older than me? They are healthy?, 2) how are your relationships? They have long friendships? Have stable relationships?

After all, who wants a leader who does not know about how to form tribes and going to die soon?