In 1513, the city of Florence, Italy, was published a very influential book. This work spanned the centuries and continues today. It's called The Prince, Machiavelli. Far name of prejudice generated by the author, can take many practical lessons for our lives.

At that time, Lorenzo asked his secretary, Machiavelli, who wrote a treatise which was described knowledge of the actions of great men. The content just influencing the new paradigms of political activity since then. Broadening the horizon, we can apply the knowledge in our day to day. Every leader, if you have not read, you end up reading this book.

Machiavelli cites that for a person to succeed, you need three things: virtu, fortune and Occasione. Virtue is the quality of man that enables him to perform great works and deeds. We can also understand it as the human power to make changes and track events. It is the inner motivation, willpower which induces men, individually or in groups, face fortune. It is perceived as random, the course of history, blind fate, fatalism, natural necessity.

Virtu and fortune are like two poles between which unfolds our destiny shares. The man of action will be the bridge that mediate virtu and fortune. When we start a project, half of the shares of the leader is determind by fortune and half by virtue. The proposed change of Machiavelli is that balance in favor of virtue. Acts and things begin to happen.

Breaking this balance requires to be more daring than prudent. We must rid ourselves of our fears and beliefs that prevent action. That way, you will be more attentive and not let escape the occasion, the link between wealth and virtue.

The key to wealth is in the opportunity (Occasione). Machiavelli cites: "Looking at his life and his deeds, we see that owed nothing (men of great deeds) to luck, unless the opportunity. Without this opportunity, their values ​​would not have been available, and without them, the opportunity would have been in vain. "

Think about this concept. Take action. Make it happen. The opportunities are there and only when you know where they are going to become clear.

This is the Passion, who is in Itaim in Sao Paulo, because Aunt Zilda is fictitious.

Many times we are in doubt as to call the attention of some subordinate. It is a very common question, which only invalidates the experience.

To help tell the story below, based on a story repeated by DeRose whenever you want to train professionals who teach their method, which I am a proud representative.

Aunt Zilda was the owner of a home cooking restaurant in the center of a big city. It was a simple place, with tables and iron chairs, towels with rubber stamps, fruit, snack and fans up to half of the wall tiles. At lunchtime, workers and ordinary people were lining up to eat the dish made ​​the day. In addition, she blew deliver some pots in the region, it was so tasty food. Even some big business had brought her food.

With many extra pounds, some more wrinkles and gray hair, skin pale and strong brown eyes, Aunt Zilda treated everyone with kindness. As even an aunt. Many said that, rather than for food, went there for her. Firm, strong, caring. He gave up scolding the customers who asked for credit, because with it did not have this kind of talk. But I loved telling stories, very funny about his past on the farm. She was captivating.

It was she who hired all the helpers. Kitchen and buffet, as she called it. To them, she was a mother. I pretended I had not seen the small errors in the end many were very young and were learning to work. But if they made ​​a mistake or worse than angry customers, then yes she was a beast. And woe to those who came late. England did not know, but his punctuality was British.

One day, Nelson made ​​one of those. He was serving a dish for a customer, when let out a sneeze over the food. Zilda aunt saw it and was possessed. Looking fimemente for Nelson, at the same time with a smile that only aunts have approached him and said: "Nelson, my son! (All were for her children), Auntie Zilda saw what you did. I do not want that to happen again so as you food contaminated with microbes of the customer. I knew he could get sick from that! In a next time, Aunt Zilda going to be tougher on you. If this continues, you're on the street. Got it, my son? Oh, and try to throw this food away and wash the dishes. "

The Nelson did not know I could not sneeze over the food, after all he did was so at home and nobody said anything. But Aunt Zilda explained so brotherly that he understood at the time. Embarrassed, he looked at Aunt Zilda eyebrows down and said, "Sorry, Aunt. That will not happen anymore. "

And so it went. Nelson continued perfecting, despite some quarrel here and there. But he was treated with respect, as he had never been treated. Aunt Zilda for him was not an aunt, was a mother.

Even asked to call it that. Aunt Zilda said I'd think.

Expansion of consciousness? Simple stop of the instabilities of consciousness? Hyperfunctioning of the right side of the brain?

Whatever the answer, the example is inspiring.

An ounce of loyalty is worth a pound of intelligence, Elbert Hubbard

This is a prime example of an attitude to challenge that I know. History or story widely reported since the nineteenth century, inspires us to take action, from truth to the action. I hope you enjoy!

Time reading this post: 10 min.

Below is the text of Elbert Hubbard, 1899:

In all this Cuban, one man stands out on the horizon of my memory like Mars at perihelion. When war broke out between Spain and the United States, what mattered to them was to communicate quickly with the leader of the insurgents, Garcia, known to be in a stronghold within the interior of Cuba, but no one could to indicate exactly where. It was impossible to communicate with him by mail or telegraph. However, the President had to deal with to ensure their cooperation, and that as soon as possible. What to do?

Someone said to the President: "There is a man named Rowan, and if anyone is able to find Garcia, Rowan has to be."

Rowan was brought before the President, who entrusted him with a letter with the task of delivering it to Garcia. Of how this man, Rowan took the letter, put it in a waterproof casing, tied it on his chest, and after four days, jumped in a boat without a deck, high night off the coast of Cuba; how to plunged into the wilderness, and then three weeks came across the island, having traversed a hostile country on foot and delivered his letter to Garcia - are things that do not matter recount in detail here. The point I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, "Where is he?".

Hosannah! Here is a man whose form should be cast in imperishable bronze and the statue placed in every school in the country. It is not bookish wisdom that young people need, nor instruction about this or that. Accurate, yes, a hardening of the vertebrae in order to show themselves proud in the exercise of a trust, to act promptly to do the trick, for, in short, carry a message to Garcia.

General Garcia is no longer of this world, but there are other Garcias. No man who has endeavored to carry out an enterprise in which the help of many hands were needed, have been spared moments of real despair at the idiocy of many men, given the inability or unwillingness to concentrate the mind a particular thing, and do it.

Irregular assistance, foolish inattention, indifference annoying and sloppy work seem the rule. No man can be truly successful unless they resort to all means at its disposal either of force or bribery, to force other men to help him, unless God Almighty, in his great mercy, do a miracle by sending him the aid of a angel of light.

Dear reader, you can even take the test. You are sitting in your office, surrounded by half a dozen employees. Well, one of them calls and asks him: "Please be so kind to check out the encyclopedia and make me a brief description of the life of Correggio."

Dar-se-á o caso do empregado dizer calmamente: “Sim, Senhor” e executar o que se lhe pediu?

Not so! Olhar-te-á perplexo e de soslaio para fazer uma ou mais das seguintes perguntas:

Quem é ele?

Que enciclopédia?

Onde é que está a enciclopédia? Fui eu acaso contratado para fazer isso ?

Não quer dizer Bismark?

E se Carlos o fizesse?

Já morreu?

Precisa disso com urgência?

Não será melhor que eu traga o livro para que o senhor mesmo procure o que quer?

Para que quer saber isso ?

And I bet ten to one that after you have answered the questions, and explained how to find the requested data and why you need them, your employee will ask a mate to help him find Garcia and then come back to tell you that no such man exists. Of course, I may lose the bet, but according to the law of averages, right in the game. Now, if you're wise, do not you give the time to explain to your "assistant" that Correggio is written in "C" and not "K", but merely to say Thou shalt softly, drawing the best smile. "It's okay, do not bother," and that said, Thou shalt rise up and look yourself. And this incapacity for independent action, this moral ineptitude, the invalidity of the will, the disposition of this atrophy is diligently to field and act - are things going back to a future so remote the advent of pure socialism. If men do not take the initiative to act on his own behalf, they will do when the result of their efforts redound to the benefit of all? For now it seems that men still need to be doers. What has often employed in their place and makes it work is the fear of not doing so, be dismissed at the close of the month. Announces need a stenographer, and nine out of ten candidates for the vacancy will not know spelling or score - and, what is more, they think they do not need to know.

Can such a one write a letter to Garcia?

- You see that bookkeeper?, Told me the head of a large factory.

- Yes, do you have?

- It is an excellent bookkeeper. However, if I send them, make a note, perhaps you release him to the satisfaction of the commission, but it could well be that the path entered in two or three houses of drinks, and that when they arrived at their destination, no longer recall the assignment given him.

Be trusted to such a man to deliver a letter to Garcia?

Lately we have heard a lot of sentimental expressions expressing sympathy for the poor beings who toil from dawn to dusk, to the unfortunate unemployed in search of honest work, and all this almost always interspersed with many hard words to men who are in power.

Nothing is said about the employer who grows old before his time in a vain effort to induce eternal bitter and unhappy to work conscientiously, nothing is said of his long and patient demand for staff, which, however, often does nothing more than "killing time "as soon as his back is turned. There is no company that is not expended staff is unable to look after their interests in order to replace it with something more apt. And this process of selection by elimination is constantly operating in adverse times, the only difference being that when times are bad and work is scarce, the selection is done finer, putting off forever, the incompetent and unusable. It is the law of survival of the fittest. Every employer in its own interest, just about saving the best - those who can carry a message to Garcia.

I know one man of really brilliant skills, but without the fiber needs to manage a business and, furthermore becomes completely useless to anyone else because of the insane suspicion that constantly holds that his employer is oppressing, or intending to oppress him. Unable to send, will not tolerate anyone to send. If you were entrusted with a message to Garcia, his answer would probably be, "Take it yourself."

Today this man wanders the streets wandering in search of work in nearly petition misery. However, anyone who knows you venture to give you job because he is the personification of the spirit of discontent and replica. Refractory to any advice or admonition, the only thing it can produce some effect would be given a good kick with the tip of a No. 42 boot, thick soles and spout.

I know, no doubt, that a morally deformed like this, there is less to be pitied than a physical cripple. However, this demonstration of compassion, also shed a tear for the men who strive to carry out a large enterprise, whose working hours are not limited by the sound of the whistle, and whose hair prematurely whitened are on the constant struggle we are engaged against the indifference contemptuous against the crass stupidity and ingratitude atrocious, just those who, without their enterprise, would be both hungry and homeless.

Could it be the case that I have painted the situation too strongly? Maybe yes, but when everyone is pleased to launch ramblings want a word of sympathy for the man who succeeds to a business, the man who, despite a lot of impediments, can direct and coordinate the efforts of others and that after the triumph, perhaps check that nothing gained, nothing except their mere subsistence.

Also I carried lunch pails and worked as a journeyman, as I also have been an employer. I know therefore, that any thing can be said on both sides.

There is excellence in poverty per se; rags are no recommendation. Not all bosses are greedy and tyrants, just as all poor men are virtuous.

All my sympathies belong to the man who works conscientiously, whether the employer is or not. And the man who, when given a letter for Garcia, quietly takes the missive, without asking questions stupid, and no lurking intention of throwing it in the gutter to find the first, or take any other feat that is not delivering it the recipient, this man ever gets "laid off" nor has to be declared on strike to force a salary increase.

Civilization anxious search for man in these conditions. All we ask such a man, you will be granting. He is wanted in every city, every village, every hamlet, in every office, every shop, every shop, factory or sale. The cry of the world pretty much boils down this: One must and needs with the urgency of a man who can carry a message to Garcia.

Take and read the letter from the author, written in December 1, 1913, on the impact of his writing, which at the time of creation had little claim:

This literary trifle, A Message To Garcia, I wrote it one evening after dinner in an hour. It was February 22, 1899, Washington's birthday, and the number of our magazine's March "Philistine" was about to enter the press. I found myself in the mood to write, and the article comes spontaneously from my heart, written, as it was, one day after painstaking, during which some residents had sought to convince a reluctant either place, they should get out of the comatose state in which pleasure, striving to instill in them radioactivity.

The original idea, however, came to me from a little argument with my son Bert ventilated when we go for coffee, when he sought that Rowan was the real hero of the Cuban War. Rowan had gone alone and done the thing - carried the message to Garcia. What bright spark, the idea took possession of my mind. It is true, I told myself, the guy is absolutely right, the hero is one who does the job that carries the message to Garcia.

I got up from the table and wrote "A Message to Garcia" in one sitting. However I called so little importance to this article, which ran it in the Magazine without a heading. Shortly after the edition went out of print, came pouring requests for extra copies of the March "Philistine": a dozen, fifty, one hundred, and when the American News Company ordered a thousand, I asked one of my helpers which the article had raised the cosmic dust.

- This Garcia - replied to me.

The next day a telegram came from George H. Daniels, the Central Railroad of New York, saying: "Give price on one hundred thousand copies of the article on Rowan booklet form, with ads on the back of the railroad. Also how soon can ship. "

I replied giving price, and stated we could supply the pamphlets in two years. Our facilities were small and a hundred thousand booklets looked like us an awful undertaking.

The result was that gave Mr. Daniels permission to reprint the article in his own way. He did so then in the form of leaflets and distributed them in such profusion that, two or three editions of half a million sold out quickly. In addition, the article was reprinted in over two hundred magazines and newspapers. It has been translated, so to speak, in all languages ​​spoken.

It happened that just when Mr. Daniels was doing the distributing A Message To Garcia, Prince Hilakoff, Director of Russian Railways, was in this country. He was the guest of the Central Railroad of New York, traveling throughout the country under Mr. Daniels. The prince saw the book and was interested more by the very fact that Mr. Daniels who was out in big quantity, which properly for any other reason.

In any event, when the prince returned to his homeland to translate the brochure into Russian and deliver a copy to each employee of the railroad in Russia. The was soon imitated by other countries, from Russia it passed into Germany, France, Turkey, Hindustan and China. During the war between Russia and Japan, was given a copy of "Message to Garcia" every Russian soldier who went to the front.

The Japanese, finding the booklets in possession of the Russian prisoners, concluded that he should be a good thing, and not slow to pour it into Japanese. By order of the Mikado a copy was given to each employee, civilian or military, the Japanese government.

For over forty million copies of "A Message to Garcia" have been printed, which is undoubtedly the largest circulation ever attained by any literary work during the life of the author, thanks to a series of lucky accidents.

Worth reading Gladwell's books.

What is the key to success? Well, of course, we need to define what success is, a subject which has lately generated various interpretations. But for simplicity, we understand it as something that fell into the public taste, which is popular. Thus, the symphonies of Mozart, the songs of the Beatles and Bill Gates windows serve as a good example of what pop is.

I read recently Outliers - Out of Series , from Malcolm Gladwell . The book discusses how some people managed to stand out, or what they did to succeed. And for that, the author discusses the importance of culture, family, friends, ancestors of the origin and time of birth as determining factors in the performance of their projects. But the major issue addressed is the rule of 10,000 hours, researched by scholars.

She says that to achieve excellence, you must have an accumulation of 10,000 hours of practice, which would mean 20h/semana 40h/semana in 10 years or in five years. We tend to be simplistic in our analysis, finding that success and genius are due exclusively to the lapses of creativity, but it seems that recognition has more to do with sweat than with a good idea.

Gladwell cites the example of Mozart , recognized as a great genius. He began composing at around age 7 years and know it is true that some good pieces written at the time of his adolescence. But the great symphonies were written after 21, when he has accumulated well over 10,000 hours of practice, compositions and performances.

The Beatles, before bursting, bleeding fingers playing a lot. They had to live for more than 1,200 times at the invitation of an owner of a bar in Hamburg , Germany, between 1960 and 1964. Lennon and McCartney totaled more than 10 years of material together when they returned to England and burst in the world. At the time, they played like no other.

Gates also had his moment of grating. Gladwell had the opportunity to interview him and he told an inspiring story well. At the time of his adolescence, Gates had the opportunity to have in your school, a computer available to programs. Remember that this was in the 70's, historical moment when computers were rare. Thus, spent every possible hour programming, even on your vacation. The chance of having this practice time, the inspiration generated by Steve Jobs and an entrepreneurial vision led Microsoft and Windows.

At this point, I'm sure you're calculating the number of hours you have devoted himself to what you like. Remember: to be recognized, have discipline, consistency and dedication. Be prepared for opportunities because this is the only success factor that you can master. The others seem to be casualties.

"Will someone answer?"

See this story, written by educator DeRose :

From a very young scientist Graham Bell began work on the project that immortalize: the telephone. And, as always, paid dearly for it.

Bell wanted to marry a young man. One day the father of the girl sent the applicant to the home and humiliated him in every way, accusing him of being a bum, saying it did not work, who had no future, who was a nobody and that if he persisted with the intention of marrying his daughter, should abandon those crazy ideas to invent such a phone and get a job.

Graham Bell could not waste time at work, wrapped up as a much more ideal. He was aimless and knew what he wanted. I knew it was possible to pass the word by telephone wires, something taken at the time as a chimera. He suffered great need, went hungry and had no decent clothes to woo your elected. Sometimes, a good soul invited him to dinner and that was what kept him alive.

Working day and night, one day could make the phone work. That young man had to invent the communication device than a century later would be in all homes and businesses in the world! ... But the unexpected occurred. A competitor envious, wanting to himself the right of discovery, managed to convince the public that Graham Bell was a charlatan and rightful inventor of the telephone has been processed. During the trial has been insulted and outraged. The newspapers called him a crook and charlatan. He was covered with shame and reproach.

As a consolation, at the end of much suffering, Graham Bell won the litigation and had his name cleared.

So, my friend, hold on tight!

Nildemar Secches (left) is the Phenomenon!

As the owner of Batavia, won the Paulista Championship 2009 sponsored by the victory of the Corinthians . But the great victory it was to merge with Sadia.

I worked in the company Lequetreque (the one that chicken friendly print commercials) for 8 years, and in the last four I was part of the executive body. I saw a great pride for all to be part of one of the leading companies in the country. The leading example of the founder, Attilio Fontana , permeated the corridors, especially in the former headquarters city, Concord . There was a magical aura that rocked steady growth. The reviews were made by all of it.

In my time there, Sadia was about 3 times higher than Perdigao, who went through moments of crisis to be led by a very able Nildemar Secches . With experience in the BNDES, he undertook to save the company, but I believe that nobody in Sadia thought to what point this story.

At this time, Perdigao bought the aforementioned Batavo, margarines at Unilever, the Sino dos Alpes Alimentos, comes as many other companies. Then in 2007, gave the coup de grace: the gaucho bought Eleva and surpassed competitor. This all happened in less than 18 years, including dodging a hostile bid by Sadia.

This is a great victory for Perdigao, who deserves all the honors for their competence. The model of leadership and management have taken a bath in the championship of professional market. I just hope that my great friends who work there have space Foods in Brazil, and that without accustomed to live in Itajai , which will host the new company.

Oh, and I hope you do not review Attilio Fontana in the tomb.

I do not know if you've realized, but every time some cutting-edge releases a new idea, just offering resistance. It's like we have an unconscious desire to avoid change. In some cases, we condemn the discoverer of the new paradigm to ostracism. Sometimes, actually end up with a person's life.

Read this if told by my friend DeRose about the creator of the German doctor catheterization:

Werner Forssman, was born in Berlin on August 20, 1904. He graduated in medicine in 1928. He developed a theory that no one would accept: that would be possible to introduce a probe intravenously and bring it to the inside of the heart without killing the patient. Obviously could not use corpses, since they were already dead. He tried to authorization of his superiors at the hospital to carry out experiments on a patient. Of course that was not authorized. So can not use human subjects, used his own body.

He cut a vein in the arm and introduced a catheter (a catheter is the correct pronunciation and not catheter) and was pushing it until it reached the heart organ. To prove that he had achieved and that this procedure did not kill the patient, went to the x-ray room and, over the protests of his colleagues, took a picture. It was undeniable! None could question his discovery that would save many lives worldwide. His reward? It was so punished, criticized and attacked who dropped cardiology!

For over two decades was not invited to anything and if he dared to attend a congress had to suffer the embarrassment of being appointed by his peers as an undesirable. After 25 years of humiliation and exclusion, finally, recognition. In 1956, he received the Nobel Prize in Medicine.

Luckily, he was recognized with the award. But imagine how much strength of will and determination he must have had to endure 25 years of exclusion? Did we would have the courage to keep the belief in such a case?

See it as a vaccine. If you are an innovator, a creator, a person who establishes new paradigms, you are absolutely sure that it will face much resistance. To address this, develop courage.

Choose a job you like, and you will not have to work even one day in your life. Confucius

You do not think it's funny to celebrate Labor Day with ... a holiday? If the breadwinner was pleasant for most people, there would be no need to stay away from him on this day. A ansiedade pela folga reflete o desejo de fugir de uma relação que lembra àquela que foi abolida (pelo menos formalmente) há 120 anos.

Como diz o sociólogo italiano Domênico de Masi , um trabalho verdadeiramente prazeroso é aquele que você não saberia dizer onde está a froteira do estudo, do lazer e do próprio trabalho.

Para você refletir, aqui está um vídeo antiguinho (por isso a qualidade do imagem não é tão boa) com o Waldez Ludwig . Será que a relação senhor do engenho-capataz-escravo não existe mais?

Liderança: Play Now | Play in Popup | Direct Link

Que líderes formaremos quando um professor primário ganha tão pouco? Não sei se você já se fez esta pergunta, mas deveria.

A UNESCO divulgou um estudo comparativo com os salários de professores do ensino fundamental de 38 países. Ficamos no terceiro lugar, perdendo para Peru e Indonésia o posto do pior salário. O país-destino dos surfistas emplacou U$ 1.624 por ano, enquanto os incas U$ 4.752. O país do futebol quase perdeu para os peruanos, com U$ 4.818,. Bem longe da média dos países desenvolvidos, U$ 33.209 por ano.

Faça um comparativo. Um Juiz do Supremo Tribunal Federal (que tem título de Ministro em nosso país) recebe U$ 148 mil por ano. Quem faz conta de cabeça percebeu que uma pessoa formada para julgar crimes, uma função reativa, ganha quase 30 vezes mais do que uma pessoa formada para educar, uma função preventiva. Temos um sistema que investe menos no profissional que poderia diminuir o trabalho do profissional que existe para resolver coisas acontecidas. Pagamos mais para mudar o passado do que para preparar o futuro.

Para ser professor, é preciso vocação. Num sistema como o nosso, os professores natos acabam migrando para outras funções para terem uma vida digna. Com um salário merreca, afastam-se do objetivo das suas vidas. Assim, a profissão de professor tende a atrair os profissionais que, ou não conseguiram um posição melhor no mercado, ou não tinham competência para tanto.

Longe de ser simplista e determinista, já podíamos ser um país desenvolvido se a situação fosse diferente. O salário baixo dos professores indica a total falta de prioridade em investir na educação desde a época que tentamos deixar de ser colônia. É um paradoxo investir na punição, no juizado, quando temos um país tão ignorante. Incentivamos o crime ao não priorizar a educação.

Pagamos bem os juízes e construímos templos seguros para o exercício digno de suas funções, enquanto os professores minguam comendo mingau em escolas depredadas com alunos que os ameaçam sem punição.

Nosso país precisa aplicar a política dos juízes nas escolas, para que elas sejam tão imponentes e seguras quanto os fóruns. Que os professores tenham status de Ministros. Que consigamos, enfim, assumirmos o papel de preparadores dos futuros líderes do Brasil varonil. Se não, haja senso de missão.

Veja aqui o exemplo de uma escola que acho interessante, não só por valorizar os seus profissionais, mas pela proposta de seu processo educativo.