What is your tribe? I would say several. Work, family, art, culture, friends, hobbies, sports. We are subject to these and many others. They shape us, influencing our language, our dress, our success and even our life expectancy (part of the tribe of sedentary, obese smokers-depressants, the traffickers or the suicide bombers and how many years you will live).

Knowing this is important for two reasons: to have more success in your business and have a better quality of life.

For the first of the reasons, I recommend knowing the work of Seth Godin. He is the author of the blog marketing world's most popular. published bestsellers in the same area and recently launched the book Tribes .

Seth Godin knows drinking milk in the box without dribbling.

The guy is amazing. Can in this book show how people seek meaning in the things they consume. We want to be part of a tribe, even using red hat with blue dress.

For the second, I recommend knowing the work of DeRose . One of the biggest Brazilian authors, with more than 20 books, wrote the book over Yôga world's most comprehensive, the Treaty of Yoga .

DeRose has written over 20 books. If I could, not only to write more sleep.

He wrote about tribes, but giving a name more erudite: egregore . When two or more people join with a purpose, there is formed a egregore or tribe.

And that is very useful to live productive and happy years more, for when choosing a tribe to join, ask questions such as: 1) as are those with 20 or 30 years older than me? They are healthy?, 2) how are your relationships? They have long friendships? Have stable emotional relationships?

After all, who wants a leader who does not know about how to form tribes and who will die soon?